Are internet sales a fixed pie? Is there really only a certain amount of dollars that are spent on the internet that somehow need to be divided among the millions of online retailers?
While it may be a hard argument to win, I would suggest that it is possible to get first-time online shoppers to buy from your online store. The growth is small and takes a lot of work, (especially for online sales), but I believe it’s possible.
My dad is pretty anti-internet purchasing, but last year when I started my first online retail company, I simply assured him of the security of the site and let him know that it was the cheapest product on the internet. He bought 4 bottles. Now I know that it’s kinda like he was doing a favor, but the same thing can happen, even if you don’t own the site, but you promote a way for people to invest in the sales of the company. Now, don’t get me wrong, I’m not screaming to start an MLM or ponzi scheme, I’m just saying integrate some direct sales promotions for your existing customer base can enlarge the pie a little bit.