I see the billboards on the freeway. I see the books in stores everywhere. So what is the big secret?

Simply put it is the age-old-addage of attraction. Birds of feather flock together. Karma. We buy whatever it is we pay attention. Or something like that …

I was first introduced to “The Secret” as a recorded appendage to The Richest Man in Babylon. I felt the principles they were teaching were great but it actually seemed to pale in comparison the classic tale of The Richest Man in Babylon.

A few months ago, a regular customer at Worldwide Book Drive gave me a copy of The Secret DVD. It was a very well done Movie that clearly explained the principles and was done in such a way that nearly all audiences can benefit their lives from watching it. I was impressed.

As an entrepreneur, The Secret does hold some water in terms of basic framework to build an individual’s or company’s success. From small business to large enterprise the concepts of gratitude, positive visualization and focus are universal and lasting.

I would suggest (as a Christian) that The Secret can seem to convey that you can accomplish everything on your own merit and seems to overshadow the necessity for The Atonement and a Savior. Obviously this production element works to include all religious affiliations. The secret can go hand in hand with mainstream Christianity, or nearly all religions for that matter.

Religious or spiritual preferences aside. The Secret is a great tool from which businesses, families and individuals can aim to benefit. At the least, its only a few bucks and be a great conversational piece.

But you don’t have to take my word for it… See for yourself