I recently had the opportunity of meeting with Lynn Taylor, Owner and Operator of the Utah County M.A.R.S. (Miracle Appearance Reconditioning Specialist) — mobile detailing company. I was impressed by his genuine character and also his reasons for being involved in the franchise.

I spoke with him about why he chose to be involved with MARS when there are hundreds of different opportunities–many of which have reportedly higher margins. He said the company and people involved were trustworthy and it provided him with the flexibility he preferred to grow and coast. The price of the franchise plus materials were close to 100K. Not a small amount, but certainly not the end of the world if things go sour.

I wish Lynn the best of luck in his venture and any other entrepreneur looking to get things on track.

I would be very interested in looking at the success rates of first time franchisees across a spectrum of different opportunities… If anyone knows where to get info on that, please let me know.