Category Archives: Publicity/Buzz

Worldwide Sponsorship Program

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We’ve recently adapted a sponsorship model into our work at Worldwide Book Drive, that integrates complimentary businesses into our book drive schedule. This is roughly the same price as pre-sorted postage, but offers a personalized introduction of the Worldwide Book Drive Sponsor to every home in Utah. (As the Worldwide Book Drive Program Grows of course :)

It introduces a completely new component of the WBD business model, but it provides an opportunity for us to maximize our community good-will and direct collections model. We are in the process of running a pilot program. If any you know of any companies who are interested in having a direct introduction as a community minded business, be sure to let me know.

Keep posted!

College Times Recognizes WBD

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Worldwide Book Drive (often cited as world wide book drive), is a small company with a huge vision. We have recieved a lot of positive feedback on our services and programs. We have a long ways yet to go, but I believe it’s on the right track.

The College Times recently did an article on our program. Click here to learn out Worldwide Book Drive News Coverage. One of the comments made by the writer stated that the idea seemed to basic and so easy, it’s no wonder nobody thought of it earlier. Who’s to say if they have or haven’t thought of it before… but making it a reality has been an entirely different experience. We still have a long ways to go, but we are grateful for any positive coverage or encouragement we can get… Keep your eyes out for more Worldwide Book Drive coverage in the future…

9-X Exposure…

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According to research cited in Entrepreneur magazine, research shows consumers need to hear a message at least three times for them to have name recognition and recall, and nine times before they become a customer.

We recently ran an ad with Val Pak. It was a good experience and the meetings with various advertising service providers was invaluable education. But we didn’t quite break even with money we put into the mailer. I wouldn’t recommend it as a means of building initial brand recognition, but it was a start…

Of course everyones promotion and publicity mix is different. But no matter what it is, I would encourage as much free publicity as possible. A good newpaper article creates online traffic and ranking as well as offline recognition and exposure.

Worldwide Press Release

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Okay, so maybe 22,000 papers at BYU isn’t much in the global scheme of Worldwide Book Drive, but it was a good and informational article.

It was exciting to see an article put together after the issuing of a little press release. I think we have a pretty simple formula for press releases, but I would love to compare it with some others. I’ve always wanted to find a format for a good press release, but I haven’t seen one before… anyone suggestions?

As a quick side note… I just got back from 10 days in Peru with a very impressive non-profit organization, Eagle Condor Humanitarian. Thanks to an excellent management team, (Jaron Brown) all of the businesses are in tact and life is still clipping along.