Category Archives: Publicity/Buzz

Like an eSilverBullet to the Heart of Online Affiliate CRM

Anyone who has done affiliate marketing can agree that keeping track of online publishers, affiliate networks, and numerous advertisers–across multiple platforms can be a nightmare. Although it’s not especially common to hear online affiliates talk about how they keep track of the different customers and clients that they interface with in their daily crusades throughout cyber-space, one can only ask why we haven’t heard about it sooner?

I recently came across eSilverBullet, which I think has a great solution for online affiliate crm. You can track prospective advertisers and prospective publishers… It’s packed with different online affiliate crm features. The list below breaks down their different packages, although as you can see, it is extremely packed with features, each of which has more information about it on their website.
• Import/Export Simplicity: Quickly import contact information.
• Live Contact Data: Let your contacts update their information for you.
• Task Master: Let’s you stay focused on your to-do list.
• Powerful Prospecting: provides professional grade prospecting tools.
• Sales Management: Provides integrated tools to map the sales process and close the deal.
• Account Differentiation: Manage publishers, advertisers and networks as separate customer types.
• Fast Searches: allows you find what you’re looking for in seconds.
• Communication Logs: Keep a record of calls, meetings, emails, notes and tasks in one location.
• Network Affiliations: Know who is running on what networks.
• Market Verticals: Segregate your advertisers or publishers by market.
• Mobile Access: Access contact information on your phone.
Standard Package Includes:
• Institutional Knowledge Retention: Prevents your customer list and conversation history from walking away.
• Intra-office Coordination: Allows you to divide tasks among coworkers.
• Program Management: Keep a record of your advertiser’s campaigns.
• Digital Filing: Attach agreements, insertion orders, W-9s, etc. to contacts.
• Easy Email: Enjoy one-click emailing at the contact level
• Email Templates: Stop wasting time rewriting email messages.
Premium Package Includes:
• Email Blasts: Send effective email campaigns to multiple recipients.
• Effortless Follow-ups: Automate follow-up communications with your contacts and prospects.
• Custom Configuration: Create your own data fields and tabs.

Of course eSilverBullet is coming out with another great tool for online affiliate marketers: Tracking Statistics Aggregation. This tool will allow customers to pull tracking data from multiple networks and tracking systems into a single report… Cool cool.

They’ve got a free download on their website for a trial package. It takes less than a minute to get in and start test-driving things and see what you think.

Their may be no panacea to affiliate marketing… but is there a silver-bullet?

Products Change, but Good Service Rarely Does

I recently reviewed the research work by Parasuraman, Zeithaml and Berry on the Conceptual Model of Service Quality. Their work suggests that regardless of the product or service in question, customers use relatively the same criteria to evaluate the exchange. Although their research was published in the Journal of Marketing in fall of 1985–it may as well have been written in 2010, internet, cell phones and all!

Of course for an organization to take good care of the customers, the employees and workers need to know what that feels like themselves. In other words, for the most part we can step beyond your customers and think about our employees, partners, co-workers etc.

Whether you’re rating on a five star scale, by thumbs up or thumbs down, 1-10, or whatever, the criteria is summarized in the following points:

  • Reliability: Are you delivering what you said you would? Are you doing it over and over? Consistently, accurately?
  • Responsiveness: Are you delivering on time? Are you demonstrating a willingness and readiness to provide the service? What’s the spirit of service you are conveying?
  • Competence: Do you have and can you demonstrate that you have the skills and knowledge to perform the service?
  • Communication: How well do you listen to your customers? How well do you keep them informed?
  • Credibility: Are you believable? Do you demonstrate it in your conversation? Appearance? Marketing?
  • Courtesy: Friendliness of personal. Is the golden rule of treating others the way you want to be treated
  • Access: Are you approachable and easy to contact regarding questions? (In today’s world of emailed customer service queries this can be the most frustrating).
  • Customer Knowledge: Do you speak the customer’s language? Do you really know their needs and objectives?
  • Security: Do your customers feel safe? Can they trust you with their financial information, account confidentiality etc?
  • Tangibles: What physical impressions do you leave with your customers? Appearance and condition/quality of facilities? Reports and inspections etc…

What strikes me about this list is two fold: First, the businesses I know that do this well, do business well.–It’s the open secret of customer service. And Second, well, very few businesses do this well :)

Top 3 of 25 Student Entrepreneurs

This past few weeks has been an exciting blur. I recently had the opportunity to participate in the Utah Student 25 Event, where David Kasteler and I placed in Utah’s top 3 student entrepreneurs. Third place isn’t bad for a true social venture to place in a competition like this.

I expect to see more social ventures show up in the future…

It was a lot of fun to see the businesses that were represented there. It was a spectacular event with addresses from the Governor, Steve Gibson, (I’m a big fan of that social entrepreneur), Josh James, and others.

Again congratulations to first and second placers, Taylor Turnbull and Craig Guincho. Both emerging business leaders in the beehive state!
I want to thank everyone who supported and cheered for Worldwide Book Drive!

If it wasn’t for everyone else who made Worldwide Book Drive a reality, it certainly wouldn’t have been able to donate and recycle the millions of books it has to date. Thank you!

BYU Student Entrepreneur Of the Year 2009 (SEOY)

This past week I, (John Keller) had a great opportunity to participate in the BYU Entrepreneur of the Year event. This is the first time in nearly 5 years that I’ve entered a competition like this. Amid building a number of different businesses, it was a challenge to find the time and focus to put together a compelling argument. I feel extremely blessed with a talented and flexible team at Worldwide Book Drive team and an extremely supportive wife to actually help me pull together.

Hands down, one of the funnest parts of the event was getting to know the other emerging Utah entrepreneurs. Tyler Turnbull and Craig Guincho are both very talented entrepreneurs whom I expect to hear a lot more of in the future.

For a social venture to play an integral part of a entrepreneurship competition in Utah is a great accomplishment. Go Worldwide Book Drive!

Premier Data Center Coming to Utah

Every business that stores, organizes or shares large amounts of digital information, uses a data center in one form or another. Whether in house, (often found in a retrofitted closet or larger room) or outsourced, (just about anyone who has hosted a webpage somewhere has used a data-center space).

With the large amount of Utah Tech Companies growing regularly, it’s no surprise that there is more than one utah data center. However, most data centers in Utah are either extremely old themselves, or retrofitted within an older space. Three general rules for data-center technology is 1) More power 2) More power and 3) You guessed it… More power.

That’s what makes the announcement of Consort so exciting. As a modern data center facility in Utah that offers colocation (ping power pipe, Software as a Service (SAAS), Platform as a Service, (PAAS), this data center will will draw on state of the art architecture built into one of Utah’s premier mixed use developments, The Proscenium. A unique aspect of the location and layout of this data center is that it is situated between two of Utah’s largest and most reliable power grids–Thus ensuring many years of more than enough energy for the data center technology upgrades sure to come.

Named Consort, from the “Consort”ium of experienced businesses coming together to provide this service, this combined entity has experience in both data center and building facilities management. Contributing to safe, secure and carefully managed environment.

For more information, visit the Consort webpage.

Utah Mentor of the Year

On Tuesday, June 23rd, I had the pleasure and honor of attending the Utah Angel Investor of the year award banquet.

It was fun to see and meet with so many of Utah’s active Angel community. It was also really fun to see them bestow recognition to Greg Warnock as Utah’s Mentor of the Year.

I am certainly one of the myriad of entrepreneurs who have benefited from Greg’s mentorship from the Junto Partners Program and many of the other programs at which he frequently lectures.

Thank you Greg and Congratulations!

Community Foundation of Utah and Ernst and Young Social Entrepreneur of the Year

This past Friday, I had the great opportunity to attend the Ernst and Young Entrepreneur of the year award. It was an inspiring program to see so many talented and driven entrepreneurs who had been successful in their ventures. Perhaps the most inspiring part of the program was how many of the entrepreneurs shared their “big pie” mentality as a driving force for their success.

I had the unique privelage of sitting at the table with Fraser Nelson, Greg Warnock and a number of successful entrepreneurs and humanitarians. 2009, was the first year that Ernst and Young has ever had a Social Entrepreneur category. Although this year it was limited to only 501(c)3 organizations, (I understand their need to simplify, although I feel strongly that sustainability should be a top priority over classification) I was excited to see the finalists gain recognition for their efforts.

As more and more entrepreneurs are looking to tackle social challenges through innovation and sustainable programs, the Utah Community Foundation has certainly done well to provide a platform for this growing segment. As a sponsor of this year’s Entrepreneur of the Year award, the community foundation did well to stress the need of bringing entrepreneurs to the attention that our skills and talents need to reach beyond a single bottom line.

It may come as a surprise to some people, but Utah is the first state in America to have a social entrepreneurship category for the Ernst and Young Award. Hmmm… That’s a pretty big deal I think. Thanks to The Community Foundation of Utah for pushing for it.

I imagine we’ll hear a lot more about the Utah Community Foundation and things move forward. I also think social entrepreneurship will continue to gain momentum within the Non-Profit and For-Profit arenas.

Utah-Ceo Article

Here’s a brief link to an article about John Keller and social entrepreneurship in Utah written up by Utah CEO Magazine.

Despite the extremely light -hearted conversations that I had with Tammy regarding the article. I think it turned out quite fine.

Although Utah CEO Magazine in a relatively new magazine, it’s got a simple format that makes it easy to read and skip the stuff that may not interest you.


What Can You Take? Reflections of the life of Gordon B. Hinckley

I have rarely, if ever expressed personal sentiments in this blog. I generally reserve those for my private journal and close family and friends. I will deviate today however, in honor of significant event that hit very close to home this past week. Amid the blur of professional and personal commitments, I have taken a moment to ponder about the lives of those who have dedicated–even consecrated–their complete faculties and resources to the service of others. Mahatma Gandhi, Mother Teresa and William Wilberforce are among those who memorialized their lives by the successes and prosperity of the millions of people who benefited from their self-less labors. This past week another great Leader and Humanitarian will add to the legacy of historical giants: Gordon B. Hinckley passed away here in Utah on January 27th, 2008. Governor John Hunstman declared all flags lowered to half mast. It has been touching to witness the somber and respectful tone demonstrated from the member and non-member community.

While thinking about his contributions to society and the members of the LDS religion, I reflected upon the magnitude of his legacy. I am truly humbled by his dedication and faith. Not only faith in his religion, but also his faith in humanity. Gordon B. Hinckley never recieved financial compensation for his more than 70 years of service. Gordon B. Hinckly acted out of duty, compassion and love for his Creator and fellow human beings. Gordon B. Hinckley will be greatly remembered for his poverty relief, educational reform for people seeking skills-training in developing countries.

For a full account of his funeral and links about his life and biography, feel free to run a search on youtube or checkout The LDS Church’s official statements regarding his passing.

A fun little service to check out while researching his impact is found at Blog Pulse. This service tracks a persons popularity or coverage by the number of blogs that refer to the individual. On January 28, Gordon B. Hinckley reached third in the world. Pretty impressive for a person who never sought personal attention or publicity.

The reflections of this past week have encouraged me to stand a little taller and work a little harder as I work to contribute to society and my personal development. Regardless of religious affiliation, President Gordon B. Hinkley’s wit and dedication deserve great respect. I hope to carry even a fraction of his awesome legacy as I work to develop my personal talents and use them to benefit mankind.

Utah Book Donation and Worldwide Book Drive

I just want to take a minute to congratulate Worldwide Book Drive and it’s faithful team of book sorters and back-brakers for donating over 100,000 books this year alone! Their contributions will certainly have an impact on generations of children in Utah, Nicaragua, Idaho and Africa for generations to come. And that’s just up to September of this year–who knows what beneficial labors wait around the corner.

In a recent conversation I had with Jaron Brown, the Regional Manager for Worldwide Book Drive, he said something that struck me as a key factor to Worldwide Book Drive’s growing success. He related a recent experience in which a retiring professor donated his entire collection of used books and curriculum before heading back to Norway. He said the retiring professor identified Worldwide Book Drive as the best place to donate books used books, because it was by far the most believable organization. It was very reassuring to hear that from an outside source. The hours of labor it takes to sort through the books and truly try to maximize the value can be a thankless task… (although the last time I helped to sort and put together a load of 5,000 books for Books for Utah Kids, my back was certain to thank me :)

Donations have been recieved from Nevada, Idaho and Utah. Their biggest source of donations come from school districts and libraries. So if your looking for a reliable place to donate used books or find used books to benefit a great cause be sure to check out the Worldwide Book Drive website,