So we thought about it today and we decided we would follow Seth Godin’s advice and Make it happen!
It was a pretty simple idea. Will Donate for Clicks–We identified a non-profit partner we’ve been working with and pledged $.10 for unique click on a simple landing page. Here’s the copy:
This just takes a few seconds!
Just click the link below to get to the donate button. Tell your friends and family and this can add up fast into valuable funds.
Pass this along to any of your friends, families or associates and this is an easy way to raise money for Peru!
HURRY, THIS PROGRAM ENDS OCTOBER 24th AT MIDNIGHT!
Thank you and Happy Clicking
The idea was simple. Our partners have mailing lists and regular readers. Those readers each have family and friends who want to help the organization. Our company is complimentary to their industry, so let’s work together to help our partners and get a little exposure for ourselves.
Maybe we should have thought about it a little longer. Maybe we should developed more guidelines and padding. But maybe was just too long for a company as at the tipping point as Worldwide Book Drive. We had to act. We did an initial assessment. We made it happen.
We’ll keep you posted on the benefit…
Personally, I believe that some of the greatest meaning in life comes from making the world better than you found it. It doesn’t have to be astronomical or revolutionary. In its most basic form, I think it really boils down to living the golden rule and the rest takes care of itself. Of course, it sounds simple, but we can’t forget the golden rule that the power-holders of the world seem to operate from; that is, “He who has the gold makes the rules…”
I say that because history and present day seems to illustrate that ideas and organizations that have enough capital to be self-sustaining, (that is, financial or human), are the most likely to have a lasting impact. In otherwords, for a non profit organization to really work, they need to understand how money is made and human resources are retained and utilized. Non profit can be an easy way to burn time, money and people’s excitement, if it doesn’t have sustainable financial and human capital resources. Any one who has been involved in a non-profit venture knows the burn-out that comes from undercompensation. We’re not just talking undercompensation of money here–we’re talking units of happiness or units of satisfaction from measurable progress.
I’ve worked with a number of different non-profit groups, including,Catalyst Humanitarian, HELP International, VIDA and others. I spent two years as a co-founder and Director of Organization for the Daxton Wilde Foundation. What an incredible learning experience.
Myself and some close friends are working with a new non-profit start-up, Mission to Madagascar. In association with Mothers Without Borders, they are working to establish a model of self-reliance and residual progress through the Antananarivo Orphanage. If the model proves successful, hundreds of children will be provided with a future they never knew existed, and an existing model will act as a blue-print for future development in other orphanages and social institutions… Kind of exciting
Of course there’s a lot going on, but as usual one of the biggest questions remains, “Where’s the money?” We’re working hard to raise money through various concerts, auctions and corporate sponsors–What would we do without those guys?