Monthly Archives: August 2007

Do Follow Links from Kellerblog

Over the past week I’ve spent a lot of time looking for good blogs that have search engine friendly comments enabled…

I’m proud to say that Kellerblog is a very search engine friendly blog. Complete with disabled no follow tags and an open invitation to comment on anything that you can add value to.


Online Dating Rapid Penetration Dilluting the Market

For a long time online dating has been one of the fastest growing segments on the internet. The relationship of Large Online Dating Companies and profitability has taken a sharp turn. Although market adoption has still been growing at substantial leaps, the number of new companies entering the market has grown at a much faster rate, absorbing most of the growth for themselves. Here’s an article that tells more about it.

The concept makes me smile when I think about the little online dating company that my friend has recently purchased and is working to build it up. The website is LDS Friends… Which as you might imagine specifically targets the LDS Dating niche. It includes a craigs listing type sales page. as well as a number of other member services that lds match seekers could enjoy.

Niche dating websites are popping up all over the web. Although large corporations are trimming their fat, eventually the market will stabilize and new companies will work to the top. While now is not the best time to enter the market, it seems like a great time to be a player while things remain so mobile.

Expectation Management.

Customer service is really all about expectation management.

I remember a time I was waiting for a return flight from Atlanta Georgia, when the customer service representative announced that the flight to Salt Lake City had been delayed four hours and alternate arrangements might be necessary for many customers. The dismay of the disgruntle passengers could be heard throughout the gate terminal… About 30 minutes later, the customer representative made another announcement that proclaimed they had worked to expedite the problem and the delay would only be an hour longer. The crowd erupted in cheers. I smiled to myself as I thought how many people still missed their connecting flights but by suddenly exceeding expectations the angry mobs were appeased…

Let them know what to expect: risks, worst case scenario, and more. I’m not saying dwell on it, but mention it as a potential part of the package and if things do go wrong everyone will be more prepared to handle it. When things go smoothly, (which they most often do) your customers are even happier with the goods or services.

Online retail, brick and mortal service retail or door to door sales, the key to long term customer satisfaction remains: let them know what to expect. Manage that and customer service improves, employees are happier and management is happier.

John Keller Jon Keller Keller Blog

Everyone knows that misspellings are an important part of search engine optimization. As a fun experiment I thought I would go ahead and make a name post. I ran a search for John Keller on Google, (really who hasn’t googled themselves at least once?) I discovered that I was certainly not the first John Keller on the web. In fact John Keller is also a professor, an ex-pat student, a news anchor an internet security consultant and more. As an internet marketer and entrepreneur, I figured it would a fun project to see if I can move that up. That is dedicate a post to myself, John Keller. Or Jon Keller. Although I did get a lot of people calling me Jonathon Keller or Jonathan Keller, I’m afraid as a blogger, manager and marketer, I’m still just John. John Keller.

To help start your website… Get G.I.M.P.

Either for fun, or if starting a website for your own home-based business, here’s a few helpful tips to start your own business website and hopefully avoid some problems.

When a person first wants to start their own website. There are few costs they need to take into consideration, (these are not all in the order they might appear in your individual quest).

Domain Registration

Graphic’s Editor

Page Editor (unless you program from code, which can get a little long after a while)

Pictures (Unless you plan on taking all of your own)

Merchant Account

Today I just want to briefly mention Graphics editor. I once purchased a full photoshop suite from an O.E.M. reseller. About 8 months later, my hard-drive crashed and I when I contacted them to get another key to unlock the software, they were no where to be found. I came to find out later that the company I purchased from got caught in a big scam and is now editing his graphics in prison.

Honestly, if you have the money and want to invest it in some good software, I would suggest you get Photoshop (at least) the other programs that come in the suite are nice as well.

If you have don’t have the money or otherwise don’t want to spend hundreds of dollars on software you may not use, I would suggest you get The GIMP. This program takes a little bit to download and install but is really a helpful little tool.

It’s a little less than super-user-friendly, but i’d imagine that you could install it less than 15 minutes… Visit and check it out… For people who have windows and want to skip right to installing it… Here’s the quick links. once you get here, Install the appropriate add on, (I prefer to run XP but select the add on appropriate for you), then download and install the “GIMP FOR WINDOWS” button.

Install it, then enjoy! You’re that much closer to making the website of your dreams!

Rupert Murdoch China and Dan Jones… Pieces of Global Conquest

I’ve been out for a while enjoying the stresses and joys of a growing family.

It looks like there’s also some growth going on in Rupert Murdochs corporate family. It looks like Rupert has all but sealed the deal to purchase Dan Jones. There’s a great MSNBC article here.

As a small business owner and entrepreneur, one of the first questions I ask myself when I see a move this is, “Why?” Why does Mr. Murdoch really need to own the business news giant? Although the Bancroft family has long said they wouldn’t give in to Rupert’s questionable motives, a stock price 65% above posted price was helpful to change their minds. Rupert Murdoch is currently the 32nd richest man in America… but his motives could go far beyond his eg0-sized Manhattan apartment.

Rupert’s company, News Corp, has recently made significant headway in China. Home the largest and fastest growing middle class in the world, this communist-capitalist society has a very long (and censored)journalism history. Murdoch’s alleged business biases are no concern for this awakening country. As News Corp. prepares to enter this reliable financial information vacuum, a name that carries the longevity and responsibility of the Walls Street Journal would provide the perfect platform for swift and deep market penetration.

This could certainly become a lot of centralized influence in our growing society. The jury is still out on whether or not Rupert will keep things unbiased. History is a great indicator of future performance and absolute power can corrupt absolutely. But who knows, maybe this media mogul will prove us wrong once again… We’ll have to see.